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Why You Need to Become an Expert in your Niche
It’s a dog-eat-dog world out there, and your industry is no different. Sometimes it seems like no amount of advertising or cold calling gets you through to small business owners. So if they’re no...
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5 Great Client Gift Ideas
Many companies take this holiday season as an opportunity to show their clients how much they appreciate their business. If you want to give your customers a small token of thanks, here are five ideas...
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5 Things Santa Knows About Small Business
If you’re looking to better understand small businesses, look no further than Old Saint Nick for some solid business advice. After all, before his company became a global corporation, it was a small...
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10 Ways to Get Content for Your Blog in the New Year
If you’re actively interacting with small business owners through your company’s blog, you may find it a challenge to constantly come up with fresh and relevant content. Don’t despair: there are plenty...
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What You Need to Know About Boomer Entrepreneurs
Think all your small business clients are aged 30 to 50? Think again. There is an increasing number of Baby Boomer business owners in Canada and beyond, and it’s time you understood this demographic....
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How to Make Content a Part of Your Marketing Strategy
If you’re congratulating yourself because your company finally started using Twitter or Facebook, you’re on the right track. This year, turn your focus to content marketing, and find ways to...
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Should You Outsource Your Small Business Content Marketing?
If you’re building your content marketing strategy, you may be at the point of trying to decide between keeping the content production in-house or outsourcing it. Both methods have benefits and...
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8 Reasons You Need a Different Strategy for New Biz Owners vs. Tenured Owners
If you’re trying to reach the small business segment, you might want to reconsider your approach. Whether a business just started or it’s been around the block a time or two makes all the difference in...
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10 Types of Content You Should Be Using for Content Marketing
So you’re sold on using content to reach small business owners. Now you just need to know what type of content to produce. Many people assume that blogs are the only type of content they can use to...
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Why Small Business Owners Want Content
Trying to reach small business owners? Content is the key to their hearts. Because so many entrepreneurs DIY their way to solving problems and finding better ways to do things, they often turn to...
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How to Create an Editorial Calendar
The better you plan your marketing activities, the better you can execute. Content is no different. By creating an editorial calendar, you can ensure you always have timely and relevant content ready...
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How to Act Like a Small Business (Even When You’re a Corporation)
The thing about small businesses is: they sometimes are mistrusting of large corporations. The two are often very disparate, and small businesses may feel disconnected from corporations. If you’re...
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Five Ways Webinars Can Add Value to Your Lead Nurturing Efforts
By Stefanie Neyland, Content Developer at BizLaunch.com It’s an all too familiar situation for many of us. You wake up, check your email and lo and behold―while you slept soundly, you were bombarded...
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How to Use PR in Your Content Marketing
If you’re working on your content marketing strategy, make sure it includes public relations. By injecting a dose of PR into your marketing, you’ll not only get a healthy shot of SEO, but you’ll also...
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